Vsetín (Czech pronunciation: [ˈfsɛciːn]) is a town in the Zlín Region of the Czech Republic. It has about 25,000 inhabitants. It is located in the Hostýn-Vsetín Mountains on the Vsetínská Bečva River. The most important noble owners of Vsetín were the Counts of Illésházy, who ruled the town for almost 180 years. Originally a small town, Vsetín has become an important centre of industrial, economic, cultural and sporting life during the 20th century. The main landmark of the town is the Renaissance Vsetín Castle.